About This Case Study

ASAS Real Estate, based in Sharjah, UAE, partnered with GetSircles to grow its digital pipeline. The primary goals were to raise awareness, promote the unique selling propositions of ASAS’s projects, and increase the conversion rate of the landing page. To achieve this, GetSircles applied a full inbound marketing methodology, connecting data, automation, and multiple digital touchpoints into a single lead-generation engine.

Eight Techniques Behind The Campaign

To raise awareness, promote ASAS’s unique selling propositions, and lift landing-page conversion, GetSircles combined the following techniques into one integrated campaign.

1. Consolidating Data Sources

Connected online systems and organized information, helping identify valuable insights about the target audience and respond better to their needs.

2. Measuring What Matters

Tracked metrics across every customer journey and user story.

3. Choosing The Right Metrics

Focused on the metrics with a direct impact on the bottom line.

4. Marketing Automation

Applied AI for marketing automation.

5. Video Content

Produced video content to support the campaign.

6. Digital PR

Enhanced digital PR efforts.

7. Omnichannel Marketing

Used an omnichannel marketing approach across platforms.

8. Programmatic Advertising

Offered programmatic advertising.

The Inbound Marketing Funnel

GetSircles built the campaign around the core inbound marketing framework, guiding prospects from first contact through to a closed, qualified lead:

Attract ; draw the right audience through content, social media, and search.

Convert ; turn visitors into tracked leads through forms, chatbot conversations, and CRM data.

Close ; nurture prospects with automation and email marketing into qualified, sales-ready leads.

Mapping The Consumer Journey

Every prospect entered through a chatbot on Facebook Messenger or the ASAS website, was captured and organized through a CRM-connected team inbox, tracked through the leads pipeline, and nurtured with targeted email marketing on the way to becoming a qualified prospect.

1. Entry Point

The consumer journey begins wherever a prospect first discovers an ASAS project online.

2. Chatbot On Facebook Messenger & Website

A chatbot engages visitors instantly, answering questions and capturing their details.

3. CRM & Team Inbox

Conversations and leads flow directly into a shared team inbox connected to the CRM.

4. Leads Tracking

Every lead is tracked through the pipeline so no prospect is lost between first contact and follow-up.

5. Email Marketing

Targeted email marketing nurtures tracked leads into qualified prospects.

Multiple Entry Points

To capture demand from every angle, GetSircles built a network of entry points across the ASAS digital ecosystem, each tailored to a different project, investment opportunity, or financing solution.

A Digital Engine Built On Qualified Leads

Services Delivered