About Sircles
Building B2B growth systems
Sircles is a B2B growth partner that connects marketing, sales, CRM, automation, data and artificial intelligence.
Since 2013, we have helped organisations turn commercial strategy into working systems that generate demand, improve operations and build qualified pipeline.
Operating from Cairo, Egypt, we support clients across the UK, Europe, the Middle East and Africa.
Trusted by leading organisations
Growth is built, not bought
Most organisations already have marketing. Many have a CRM. Few have an operating model that makes everything work together.
That is what we build.
Sircles connects strategy, demand generation, CRM, automation, sales and AI around clear commercial objectives.
Not isolated campaigns. Infrastructure that compounds.
Proven through delivery
See how Sircles has helped organisations improve demand generation, implement CRM and marketing automation, strengthen campaign performance and modernise commercial operations.
Dopay
Challenge: High lead costs and weak nurturing were limiting growth.
Service: HubSpot integration and lead generation, including video marketing and marketing automation.
Result: 70% reduction in Cost Per Lead (CPL) in 3 months.
MCIT Digital (Qatar)
Challenge: Launching a national digital initiative that needed strong brand identity and public awareness.
Service: Brand identity and full 360° marketing execution for the “Makeen” initiative.
Result: Drove national awareness and stakeholder engagement, setting a new standard for digital upskilling.
Asas Holding UAE
Challenge: Needed to redefine its brand and digital presence for investors and stakeholders across the region.
Service: Corporate branding and digital strategy.
Result: Enhanced brand credibility and investor engagement across touchpoints.
What we do
Strategic Demand Generation
Full-funnel programmes that reach the right audiences, create qualified opportunities and build sustainable pipeline.
Our work can include market positioning, audience strategy, campaign planning, content, lead generation, nurturing and sales enablement.
Marketing Automation and CRM
Connected CRM ecosystems, lifecycle programmes and automated customer journeys that improve data quality, customer experience and sales and marketing alignment.
Our work can include CRM implementation, lead capture, lead routing, lifecycle stages, scoring, nurturing, reporting and system integrations.
Performance Marketing
Paid media programmes planned, executed and continuously optimised against pipeline, revenue and return on investment.
We focus on commercial performance, not impressions alone.
Agentic Operations
AI agents and automated workflows that accelerate research, lead qualification, reporting, content operations and repetitive marketing tasks.
These systems help teams reduce manual work, improve consistency and execute faster.
Strategy that ships
Ideas open doors. Execution is what pays.
We combine strategic consulting with hands-on implementation, turning recommendations into working processes, platforms and capabilities.
Whether you are entering a new market, rebuilding pipeline, modernising your CRM or introducing AI into your operations, we build alongside your team and continue improving the system as you grow.
Built for complex B2B
We work with organisations where growth involves multiple stakeholders, long buying cycles, complex customer journeys and measurable commercial outcomes.
Our experience spans:
Operating from Cairo, we support organisations across international and regional markets, combining cross-border delivery experience with strong knowledge of the Middle East and Africa.
Why Sircles
Established in 2013
More than a decade of experience across B2B marketing, technology, automation and commercial growth.
Cross-border by default
Experience supporting organisations across the UK, Europe, the Middle East and Africa from our operating base in Cairo.
Technology-led
CRM, automation, data and marketing platforms designed around how each organisation operates.
Commercially accountable
Focused on qualified pipeline, operational performance, customer experience, revenue and return on investment.
AI-enabled
Practical AI agents and automated workflows that reduce manual effort and accelerate execution.
Strategy through delivery
Consulting, implementation and ongoing optimisation under one partner.
Technology ecosystem
We work with each client’s objectives, processes and existing infrastructure to select and implement the right technology.
HubSpot
CRM, marketing automation, sales operations, lifecycle management and reporting.
Google Ads
Paid search, campaign execution, conversion tracking and performance optimisation.
OpenAI and Anthropic models
AI agents, research workflows, analysis and intelligent automation.
Build your growth system
More disconnected activity will not make growth predictable.
The right operating system will.
Sircles builds the strategy, technology, workflows and operational capabilities needed to create repeatable commercial growth.
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