Audience Targeting

How to use data to profile an ideal customer picture and steer his choices

Using programmatic targeting is one of the most efficient techniques in reaching out to your right audience and steering their choices.

Saved Audience

One of the most popular techniques currently being used is ‘previous’ audience targeting, which involves serving ads to a specific audience segment, which had interacted with previous ads and/or content types of your brand at any level e.g. those who viewed or shared your brand content (e.g. watched a video in full, interacted with a post, visited a landing page)

Tools: Facebook Power Editor, Adwords

Behaviour

Behavioural targeting focuses on what a person does. This is the process of selecting prospects based on their online activities and specific actions they’ve taken on a website for example. Most commonly, these are measurable Web events like what pages a person has visited, what products they’ve viewed or what conversion events they’ve attempted.

Tools: Global Web Index

Geo-targeting

Combining the Audience and Behaviour targeting with geo-locations down to the town name and in some cases IP addresses.

Tools: Facebook Power Editor, Adwords

Cross Device

Targeting based on the device in use at a certain time slot.

Tools: Facebook Power Editor and Adwords

Contextual

Contextual targeting looks at the category or keywords of a website page a customer is viewing and then serves them ads that are highly relevant to that content.

Interest-Based Advertising

Reach to users based on their inferred interests and demographics (e.g. ‘sports enthusiasts’ or ‘real estate in new Cairo’). It also allows us to show ads based on a user’s previous interactions with ads, such as visits to client’s websites.

Tools: Google and Facebook Power Editor

Comments:
  • I’m so glad that the intrneet allows free info like this!

    February 28, 2017 at 10:13 am

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